A guide on how to increase dropshipping on Black Friday 2023

In a mere 23 minutes, you'll be armed with the knowledge to conquer Black Friday dropshipping. The final quarter of the year is upon us, ushering in the festivities with the highly anticipated online sales extravaganza - Black Friday (November 24th) . These events don't just offer discounts; they unleash a shopping frenzy, resulting in record-breaking sales for sellers and dropshippers.

For sellers, Black Friday serve as a strategic means to clear out existing inventory, preparing for a fresh start in the new year. Meanwhile, customers eagerly await these year-end sales to snatch up the best deals and maximize their savings.

So why should we, as savvy dropshippers, seize the moment during Black Friday?

The numbers don't lie. Statista reveals a consistent surge in eCommerce revenue on Black Friday, underscoring the importance of this event for businesses. With online shopping taking center stage this year, there's a clear preference for the convenience it offers over the traditional in-store hustle.

This presents a golden opportunity for dropshippers. As consumers flock online in search of deals, it's our chance to showcase a wide selection of the best black friday dropshipping products.

But how can we ensure our dropshipping endeavors shine on these monumental days? Here are some indispensable tips to steer you towards Black Friday dropshipping success:

Mastering Black Friday Dropshipping: A Comprehensive Guide

In the whirlwind of Black Friday, preparation is key to success. Nothing sets the stage for these monumental sales events quite like a dedicated store theme or template. As customers step into a shopping wonderland adorned with Black Friday flair, anticipation for discounts and sales is palpable. Thus, investing in a specialized theme is imperative to pique buyer interest.

1. Get Your Store Ready for These Exclusive Dates

Beginner’s Tip: Embed a countdown timer within your website to cultivate a sense of urgency and drive impulsive purchases before the deal concludes.

Regardless of your chosen platform, customizing store themes and templates is a breeze. For those with graphic design prowess and an understanding of platform-specific size requirements, dive in now. Alternatively, consider leveraging freelancer platforms like Fiverr. For a mere $5, you can procure tailored store templates for eBay or Shopify. Request Black Friday themes, and you'll have them at your fingertips within a day or two.

2. Tag Your Listings

Empower your product listings with tags. This simple step not only facilitates easy discovery but also enables you to monitor product performance throughout the Q4 season. Label products earmarked for Black Friday with tags like “BF” or “Black Friday”.

As Cyber Monday fades into memory, revisit the tags assigned to Black Friday and Cyber Monday listings. Scrutinize the performance data for each product during these events. Subsequently, prune the underperformers to maximize overall store sales with a focus on high-performing items. Retain the data for top sellers to bolster them come next year's Black Friday.

3. Offer Limited-time Deals

Given the time-bound nature of Black Friday dropshipping deals, seize this urgency in your marketing efforts. Accentuate the duration of the sale period, creating a palpable sense of pressure on customers to act swiftly before the opportunity slips away.

By presenting exclusive, time-sensitive offers, you prompt potential customers to make swift purchasing decisions. This tactic not only fosters a sense of excitement but also drives traffic to your store, ultimately augmenting conversion rates. Furthermore, it sets you apart from competitors, solidifying your store's reputation as a go-to hub for unparalleled savings and cultivating customer loyalty.

4. Extend Your Sale

Post-Black Friday, extending your sale can entice customers to continue shopping. By strategically planning this extension from Cyber Monday onwards, you can maximize its impact. Commence by signaling the upcoming Black Friday sale, then announce that deals will persist until Cyber Monday. This approach discourages procrastination and encourages early action.

Feature your best deals on Black Friday itself, reserving additional offers and top sellers for the subsequent days. This prolonged period allows you to tap into a wider customer base, capturing those who may have missed the initial Black Friday extravaganza.

5. Create A Special List Of black friday dropshipping trends Products

A holiday gift guide serves as a compass for customers navigating Black Friday deals. It not only aids decision-making but also establishes your presence during the holiday season. Two strategies prevail in crafting these guides: assembling a product collection and crafting content.

Click here to know How to find Best Dropshipping Products

Firstly, when curating a collection, allocate a specific product tag to it. Subsequently, affix this tag to the product pages you wish to include. This categorization streamlines customer navigation, enhancing their shopping experience.

Alternatively, when generating content, consider crafting a blog post or article. Though more labor-intensive, it adds substantial value for customers. Leverage this content in your email marketing strategy by dispatching it to your email list. Additionally, create bite-sized content derived from the article for dissemination on social media platforms.

This content should spotlight featured products in list format, hyperlinked to their respective product pages for seamless access. Highlight that these items will be on sale during Black Friday to further tantalize potential buyers.

To maximize the visibility of your guides and attract more traffic, prominently feature them on your website’s homepage. Strategic placement in other sections of your website further amplifies their reach.

6. Stay Competitive – Don’t Be Greedy!

In the fervor of Black Friday, consumers are on the hunt for the best deals. Diversifying your supplier list is vital, but price competitiveness is equally critical. Strive for a balance between profitability and competitive pricing, recognizing that a slight profit margin concession can lead to heightened sales.

While vying with competitors to craft the most enticing Black Friday deals, resist the temptation to be overly greedy. Remember, a higher volume of sales with slightly lower profit margins often surpasses fewer sales at a higher margin. Post-events, swiftly adjust prices back to standard profit levels by reopening your Black Friday listings using tags.

7. Diversify Your Supplier Network for Black Friday Success

While working with a single dropshipping supplier might be convenient, it can limit your store’s potential during the critical Black Friday period. Relying on just one supplier may restrict the range of products you can offer, and even a large supplier can face increased competition.

To truly stand out and capitalize on these mega-sales days, it's wise to collaborate with multiple suppliers. This approach opens up avenues to discover new trends, broadens your product range, and sets you apart from the competition. This flexibility also provides room for expansion.

Consider starting with two suppliers and expand as demand rises. Three suppliers offer an optimal balance, allowing you to make the most of them without causing unnecessary stress or time constraints. Notable suppliers like AliExpress, Costway, Walmart, Banggood, Amazon, Home Depot, Wayfair, Costco, Overstock, and Chinabrands can be invaluable partners.

For those starting a dropshipping venture, this is the perfect moment to elevate your business. The fourth quarter presents a golden opportunity to secure initial sales and kickstart the growth of your eCommerce enterprise.

Learn now How to start your own dropshipping business for free

8. Crafting a Dynamic Black Friday Dropshipping Marketing Strategy

A well-crafted marketing strategy not only steers your promotions but ensures you target the right audience during these critical sales events. Here are some strategies to consider:

a) Tease and Create Anticipation:

Building anticipation is vital for a successful Black Friday sales event. Begin by teasing your audience with previews of the enticing deals and black Friday week products in store. Use teaser images or descriptions of potential discounts, deals, or bundles to spark their curiosity. This anticipation will encourage potential customers to return on the big shopping days to make a purchase.

b) Leverage Social Media Hype:

Harness the power of social media to spread the word about your Black Friday deals. Invest time or resources in crafting engaging, visually appealing posts that highlight special offers and showcase featured products with attention-grabbing graphics. Incorporate relevant hashtags and encourage followers to share the posts to extend your reach. Consistent posting in the lead-up to and during the sales events keeps your audience informed and engaged.

c) Launch Targeted Ad Campaigns:

To maximize dropshipping sales during Black Friday, invest in focused advertising campaigns. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to efficiently reach potential customers actively seeking discounts and deals. Tailor the ad content and visuals to reflect the holiday shopping spirit, emphasizing limited-time offers and savings.

While ad campaigns may incur higher costs during this period, they ensure you reach individuals who are most likely to convert, resulting in higher sales. In essence, it's a worthwhile investment.

d) Employ Occasion-Specific Discount Codes:

Simplify the shopping experience for your customers with easily recognizable discount codes linked to the occasion. Naming discount codes like “10%BLACKFRIDAY” makes it evident that special savings are on offer for the event. Display the codes prominently on your website, in email marketing campaigns, and across social media. This not only encourages purchases but also reinforces the association of your store with Black Friday sales events. Utilizing Email Marketing for Long-Term Customer Relationships

An email list serves as a potent tool for retaining store traffic. It provides customers with a reason to stay engaged, thereby fostering long-term relationships, driving sales, and granting full control to the dropshipper.

Furthermore, taking charge of our email campaigns means we aren't shelling out funds to an ad agency, resulting in significant savings. In fact, numerous established stores reduce their reliance on paid advertising once their email list reaches a substantial size. If you haven't started one yet, begin now, regardless of your selling platform. Here's how:

Shopify Email Marketing

To cultivate your email list on Shopify, devise personalized subscriber discount codes to entice potential customers to share their email addresses. Apps like Personal Discount facilitate this by sending a discount code to the subscriber's email upon sign-up. This method effectively nudges the buyer into action and serves as an excellent way to expand our email roster.

Once you've garnered a few hundred email subscribers, employ Shopify's email marketing tools to initiate your inaugural email campaign. They offer diverse templates and tools to assess the efficacy of each campaign. From here, we can refine our strategies around email marketing.

eBay: Social and Email Marketing

eBay's new 'Social' feature is a potent innovation for bolstering online presence and establishing connections with a broader audience. This tool seamlessly integrates eBay listings across various social media platforms.

This feature proves invaluable for sellers seeking to amplify brand visibility and maximize their selling potential in the digital era. Moreover, it enables easy promotion of products on social media to potentially boost sales and conversions.

To access this feature, head to My eBay → Marketing → Social and start exploring.

eBay's Newsletter feature remains intact and continues to be one of the most potent ways to reach out to customers. It's an excellent method to welcome new customers and maintain contact with loyal ones. Simply navigate to the Store Tab in the Seller Hub → Store Newsletter → Create Campaign.

For those not yet utilizing automated messages to buyers, now is the opportune time to implement it. This tool automatically dispatches messages to customers, aiding in achieving feedback scores upwards of 60%.

Creating Discounts on Your eBay and Shopify Stores

On Black Friday, consumers crave discounts. There are several methods to create visible discounts that motivate buyers to proceed to checkout and make a purchase, regardless of whether you're dropshipping on eBay or Shopify.

eBay Discounts:

Implement volume price discounts on eBay. These apply a percentage discount to the buyer when they purchase more than one item. For example, save 5% when you buy two hats, or save 10% when you buy three hats, and so forth. You can customize the discount percentage for each quantity on each listing or for all of them.

Moreover, you can send offers to eBay watchers. Simply click on "listings" in your seller hub, then click on "Send offers-eligible." This allows you to view all listings eligible for sending offers and execute it from there.

Shopify Discounts:

For Shopify, set up automatic discounts that apply during checkout. Configure the discount type, conditions, and amounts in a creative manner. For instance, get $5 off your total value when you purchase two products, or enjoy a 10% discount on a total purchase of $100 or more. Use this tool to leave a lasting impression on the buyer, triggering their impulse to buy and potentially make an upsell along the way.

Consider incorporating pop-up apps to display discounts directly in front of the buyer. Opt for creative pop-ups that engage the buyer, like the popular Spin to Win app, which allows you to integrate a spinning discount wheel on your Shopify store. Customize it with a Black Friday theme for maximum impact. Streamlining Product Uploads with AutoDS Helper

To maximize your potential, especially during peak sales times like Black Friday, consider the AutoDS Helper Chrome extension. It condenses hours of work into minutes. This extension allows you to swiftly extract and upload all products from a supplier's page, significantly more efficient than manual uploads.

Identifying Winning Black Friday Products for dropship

Distinguishing winning products is pivotal for a successful dropshipping store, especially during major sales events. It involves astute product research to uncover trending items that are likely to sell. Some strategies include:

Explore best-sellers on supplier websites like AliExpress and eBay. Analyze your competitors' offerings to find hot and trending products.

Characteristics of winning dropshipping products include:

Evergreen Nature: These products remain in demand year-round. High Profit Margin: Aim for products with a substantial profit margin. Perceived Value: Products should offer value that justifies the price. Medium to High Ticket Items: Especially relevant during major sales events like Black Friday. Relevance to Your Niche: Ensure they align with your store's focus. By incorporating these products, you're more likely to captivate buyers' interest and generate successful sales.

Below are 10 top products recommended to dropship on Black Friday:

1-Waterproof Winter Slippers

perfect for the season! Enjoy warmth with high-quality cotton velvet and a heat-locking texture. The thickened sole and resilient sponge resist deformation, while the EVA waterproof surface ensures resistance and anti-slip safety. Walk on clouds with the 4 cm thick sole. The removable insole allows for easy cleaning and drying. Elevate your winter comfort with these slippers, available for dropshipping this Black Friday!

2-Plush Winter Slippers

Introducing our Plush Winter Slippers! These stylish slippers boast a fresh color and simple fashion. With an anti-slip sole design, you can confidently move without worrying about falling. The EVA shoe body and high elastic sponge ensure softness and elasticity without deformation. Treat your feet to comfort and style this winter!

3-Winter Leggings for dropshiping on black friday

Winter Leggings, designed for ultimate comfort and style. These leggings offer a slimming and shaping effect, providing a tummy lift for the perfect silhouette. The slim version shape creates a flawless body while ensuring comfort and elasticity, free from any sense of tightness. Stay warm and resist wind chill with the added benefit of lamb wool. Don't miss our exclusive Dropshipping Black Friday deal to elevate your winter wardrobe with these cozy and fashionable leggings!

4-Pantyhose standard version

standard version of pantyhose for a comfortable yet stylish experience. With a perfect balance of stretch and elasticity, these pantyhose ensure long-lasting wear without deformation. Effectively slimming and tightening legs, they also enhance your hips, meeting your expectations for a slimmer body. Don't miss our exclusive Black Friday offer on these dropshipping favorites for a chic and affordable wardrobe upgrade!

5-Pantyhose oversize version is a recommended product for Dropshiping Black Friday 2023

pantyhose in an oversize version, perfect for a chic and comfortable style. Specially customized for a fuller figure, these pantyhose offer stretch without tightness, ensuring long-lasting wear without deformation. Effectively thinning legs and enhancing the overall silhouette, these are an ideal Black Friday dropshipping product for women who want to achieve a slimmer and more stylish look.

6-Portable Mini Wireless Thermal Printer

a compact powerhouse for on-the-go printing! Its small size ensures portability, allowing you to print anywhere. With a direct Bluetooth connection, effortlessly print from your mobile phone. Convenience meets innovation—get yours through dropshipping today!

7-Electric Cat Ball Toys

Meet the Electric Cat Ball Toys — now upgraded with Type-C charging for speed, stability, and safety. Watch as it simulates prey escape with intelligent route selection. Wrapped in soft, skin-friendly silicone for enhanced grip and durability. Elevate your cat's playtime—get it now!

8-Baby educational toy rattle set

a perfect blend of comfort and education. Crafted from 70% bamboo fiber and 30% cotton gauze blanket material (120cmx120cm). This set includes a woven beech rattle, beech tooth glue, lanugo brush, and a wooden Rihuang tablet. Enrich your baby's learning journey with this thoughtful set!

9-Waist Twisting Disc Balance Board

Engage in effective balance training with the Waist Twisting Disc Balance Board. Specifically designed for waist and abdomen exercises, this product is crafted from durable PP material, ensuring stability and safety. Don't miss out on this fantastic fitness accessory – perfect for your Black Friday dropshipping deals!

10-Winter Thermal Christmas Sock

Embrace warmth and festive vibes with Winter Thermal Christmas Socks! Designed for winter, these socks feature a thick build with acrylic and coral velvet materials, ensuring cozy comfort. Elevate your dropshipping offerings for Black Friday by adding these festive and snug socks to your collection!

In conclusion, Black Friday represents a prime opportunity for dropshippers to boost sales and capitalize on the year-end shopping fervor. This high-stakes shopping extravaganza, slated for November 24th, offers a significant sales surge and serves as a pivotal moment for businesses.

For sellers, Black Friday is an ideal avenue to clear inventory and for customers, it's a time to seize the best deals and maximize savings. The numbers speak for themselves; there's a consistent spike in eCommerce revenue during this event, making it a critical period for businesses.

To ensure success during Black Friday dropshipping, it's crucial to prepare adequately. Customizing store themes, tagging listings, offering limited-time deals, extending sales, creating specialized product lists, and diversifying supplier networks are key strategies. Crafting a dynamic marketing strategy leveraging social media, email marketing, targeted ad campaigns, and occasion-specific discount codes is vital.

Understanding winning products and employing efficient tools like AutoDS Helper Chrome extension to streamline product uploads are equally important. The aim is to identify evergreen, high-margin, high-value, relevant, and medium to high-ticket items to captivate buyer interest and drive successful sales.

Black Friday is not just a shopping event; it's an opportunity for dropshippers to cement their position, attract customers, and maximize profits. By employing strategic planning, marketing prowess, and offering enticing deals, dropshippers can stand out, ensuring a successful and lucrative Black Friday.

FAQ about Black Friday Dropshipping

Is it effective to use Black Friday to drive sales?

Utilizing Black Friday for your sales strategy can be highly effective. With a well-crafted plan, you can tap into the immense buying potential surrounding this event and significantly elevate your dropshipping business for a prosperous holiday season. Discover various Black Friday campaigns in the guide above to ensure your sale is a resounding success.

Do businesses benefit from Black Friday?

Absolutely! Black Friday is a golden opportunity for businesses, especially those involved in black Friday dropshipping products. This event, known for kicking off the holiday shopping season, presents a prime chance for companies to boost their revenue. Whether operating online or through physical stores, retailers can leverage the heightened consumer interest to drive sales. By offering enticing deals and promotions, businesses specializing in black Friday dropshipping products can attract a significant influx of customers. This not only translates to immediate sales but can also lead to heightened brand visibility, customer acquisition, and long-term loyalty. Moreover, Black Friday serves as a valuable occasion to clear out existing inventory, creating room for new and in-demand products for the upcoming year. For businesses involved in black Friday dropshipping, this event is pivotal, and with astute planning, it can lead to substantial financial gains.

What is the trend of Black Friday 2023?

In 2023, Black Friday is anticipated to continue its shift towards online shopping, reflecting a broader trend in recent years. This shift is expected to be even more pronounced due to the ongoing influence of digital platforms and the convenience they offer. While physical store visits may see a further decline, online sales are projected to rise significantly. Retailers, especially those leveraging e-commerce and dropshipping, are poised to benefit from this trend, making it a crucial period for businesses to offer enticing deals and promotions to their customers.